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About

Our mission

At PeakPath, our mission is to drive sustainable business performance by fortifying both team and individual performance and resilience. We believe that optimizing performance and resilience is the cornerstone of building sustainable high-performing businesses. Our specialized approach combines wearable biodata, AI analytics, and performance coaching to help each individual build new performance and resilience habits. Ultimately we want to make work a place where personal growth and thriving goes hand in hand with business performance.

Our Journey - From Insight to Impact

Founded in 2021 (originally branded NudgeLabs), PeakPath began as a mission to build performance and resilience habits at scale. After a year of rigorous testing and iteration, and a pivotal period as part of Y Combinator's Winter 2022 batch, we discovered our "magic sauce" in June 2022. Since then, we've partnered with a dozen enterprises, most of them Fortune 500 companies, achieving unparalleled results and maintaining a 100% client retention rate.

At the helm are Magnus, Max and Moa. Max and Magnus are both McKinsey & Company alumni with a wealth of experience in driving high performance. Magnus, a serial entrepreneur, served as a Senior Engagement Manager at McKinsey, while Max is a former CEO of Avanova, a Scandinavian corporate healthcare enterprise. Moa has a PhD in neuroscience and has been working as a data scientist in health tech over the past ten years. Together, they lead a team of data scientists, developers, coaches, and experts in behavioral science, health, and performance.

Leadership

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Magnus Liungman
CEO & Co-Founder

Former McKinsey & Company serial entrepreneur in health tech.

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Max van Eijk
CCO & Co-Founder

Former CEO of corporate health provider Avonova, ex BCG and McKinsey.

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Moa Stenudd
Chief Data and Product Officer

PhD in Neuroscience from Karolinska Institutet. 10 years in health data science.