Founded in 2021 (originally branded NudgeLabs), PeakPath began as a mission to build performance and resilience habits at scale. After a year of rigorous testing and iteration, and a pivotal period as part of Y Combinator's Winter 2022 batch, we discovered our "magic sauce" in June 2022. Since then, we've partnered with a dozen enterprises, most of them Fortune 500 companies, achieving unparalleled results and maintaining a 100% client retention rate.

At the helm are Magnus, Max and Moa. Max and Magnus are both McKinsey & Company alumni with a wealth of experience in driving high performance. Magnus, a serial entrepreneur, served as a Senior Engagement Manager at McKinsey, while Max is a former CEO of Avanova, a Scandinavian corporate healthcare enterprise. Moa has a PhD in neuroscience and has been working as a data scientist in health tech over the past ten years. Together, they lead a team of data scientists, developers, coaches, and experts in behavioral science, health, and performance.